Proceedings of the 3rd International Conference on Social Sciences (ICSS 2020)

The Effect of Security and Trust on Online Purchasing Decisions at Shopee by Kadiri University Students

Authors
Ariadi Santoso, Kartika Yuliari, Priyo Priyantoro, Sudjiono
Corresponding Author
Ariadi Santoso
Available Online 15 October 2020.
DOI
10.2991/assehr.k.201014.172How to use a DOI?
Keywords
E-commerce, Purchasing Decisions, Security, Trust
Abstract

The development of technology was very fast, it can be felt in various fields ranging from transportation and electronic communication. Therefore, people’s lifestyles today are changing. one of the changes that occur is a change in how to shop from offline to online. Now shopping can be done online through e-commerce. E-commerce is a means of buying and selling media that has certain characteristics and characteristics. According to the characteristics of its users, e-commerce is classified into 3 types, namely Business to Consumer (B2C), Business to Business (B2B), and Consumer to Consumer (C2C). Where one form of e-commerce is a shopee market place which is a C2C business, this study involved 200 students as respondents at Kadiri University, the sampling in this study using a purposive random sampling process with quantitative analysis. Hypothesis testing with multiple linear regression analyses because this study aims to reveal the relationship between the dependent variable and the independent variable with SPSS. The results of the research are: that the safety variable significantly influences online purchasing decisions at shopee, the trust variable significantly influences online purchasing decisions at shopee, and the safety and trust variables influence simultaneously on online purchase decisions at shopees.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 3rd International Conference on Social Sciences (ICSS 2020)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
15 October 2020
ISBN
978-94-6239-251-9
ISSN
2352-5398
DOI
10.2991/assehr.k.201014.172How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Ariadi Santoso
AU  - Kartika Yuliari
AU  - Priyo Priyantoro
AU  - Sudjiono
PY  - 2020
DA  - 2020/10/15
TI  - The Effect of Security and Trust on Online Purchasing Decisions at Shopee by Kadiri University Students
BT  - Proceedings of the 3rd International Conference on Social Sciences (ICSS 2020)
PB  - Atlantis Press
SP  - 799
EP  - 804
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201014.172
DO  - 10.2991/assehr.k.201014.172
ID  - Santoso2020
ER  -