The Effect of Security and Trust on Online Purchasing Decisions at Shopee by Kadiri University Students
- DOI
- 10.2991/assehr.k.201014.172How to use a DOI?
- Keywords
- E-commerce, Purchasing Decisions, Security, Trust
- Abstract
The development of technology was very fast, it can be felt in various fields ranging from transportation and electronic communication. Therefore, people’s lifestyles today are changing. one of the changes that occur is a change in how to shop from offline to online. Now shopping can be done online through e-commerce. E-commerce is a means of buying and selling media that has certain characteristics and characteristics. According to the characteristics of its users, e-commerce is classified into 3 types, namely Business to Consumer (B2C), Business to Business (B2B), and Consumer to Consumer (C2C). Where one form of e-commerce is a shopee market place which is a C2C business, this study involved 200 students as respondents at Kadiri University, the sampling in this study using a purposive random sampling process with quantitative analysis. Hypothesis testing with multiple linear regression analyses because this study aims to reveal the relationship between the dependent variable and the independent variable with SPSS. The results of the research are: that the safety variable significantly influences online purchasing decisions at shopee, the trust variable significantly influences online purchasing decisions at shopee, and the safety and trust variables influence simultaneously on online purchase decisions at shopees.
- Copyright
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Ariadi Santoso AU - Kartika Yuliari AU - Priyo Priyantoro AU - Sudjiono PY - 2020 DA - 2020/10/15 TI - The Effect of Security and Trust on Online Purchasing Decisions at Shopee by Kadiri University Students BT - Proceedings of the 3rd International Conference on Social Sciences (ICSS 2020) PB - Atlantis Press SP - 799 EP - 804 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.201014.172 DO - 10.2991/assehr.k.201014.172 ID - Santoso2020 ER -