The Effect of Marketing Mix 4P Towards Marketing Product Performance Of Tenun Ikat Small Industry In Bandar Kediri
- DOI
- 10.2991/assehr.k.201014.173How to use a DOI?
- Keywords
- Customers, Product, Tolerance, 4P
- Abstract
Customers’ needs are increasing, and there is make more competition with similar products. In this case, it can bead dressed in marketing concept, it means a business must has a strategy to achieve objectives and provide satisfaction customers and provide of the results form of salaries to business developers. Every business running by a developer must have an effort, have a concept of strategy that can carry out activities of adaptation to the environment that currently continues to experience changes such as creating similar products without innovating. The purpose of this study was to determine the effect of 4P (Product, Place, Price, Promotion) marketing mix on marketing product performance of the tenun ikat industry in Bandar Kediri. Then, respondents were searched for filling out the questionnaire. At the end of the calculation, results on the variables X1 and X4 were stated. They do not have a standard assumption deviate because of each variable values on tolerance < 0.10 and VIF value < 10.0. Then, at X2 (distribution place) and X3 (price is not a problem in getting the product).
- Copyright
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Ana Komari AU - Lolyka Dewi Indrasari AU - Affif Yudha Tri Pariyanto AU - Heribertus Budi Santoso PY - 2020 DA - 2020/10/15 TI - The Effect of Marketing Mix 4P Towards Marketing Product Performance Of Tenun Ikat Small Industry In Bandar Kediri BT - Proceedings of the 3rd International Conference on Social Sciences (ICSS 2020) PB - Atlantis Press SP - 805 EP - 809 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.201014.173 DO - 10.2991/assehr.k.201014.173 ID - Komari2020 ER -