Proceedings of the 2nd International Conference for Smart Agriculture, Food, and Environment (ICSAFE 2021)

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Effect of Halal Label, Halal Awareness and Product Composition Information on Consumer Buying Interest in Local food Products

(A Case in the District of Rangkasbitung)

Authors
Andini Ginanti Tuzzahra1, *, Meutia2, dan Ahmad Bukhari2
1Faculty of Agriculture, Sultan Ageng Tirtayasa University, Serang, Indonesia
2Center of Excellence for Local Food Innovation, University of Sultan Ageng Tirtayasa, Jl Raya Palka KM.3 Sindangsari, Pabuaran, Kab.Serang, Indonesia
*Corresponding author. Email: andiniginantituzzahra13@gmail.com
Corresponding Author
Andini Ginanti Tuzzahra
Available Online 24 December 2022.
DOI
10.2991/978-94-6463-090-9_17How to use a DOI?
Keywords
Halal Label; Halal Awareness; Product Composition Information; Buying Interest
Abstract

This study aims to analyze the effect of halal label, halal awareness and product composition information on consumer buying interest in local food products partially and simultaneously. This research is descriptive quantitative with accidental sampling. Total samples are 100 consumers of IKM local food products in Rangkasbitung District. The methods used in this research are validity test, reliability test, multiple linear regression analysis, classical assumption test (normality, multicollinearity, and heteroscedasticity) and hypothesis testing (T test, F test, and coefficient of determination). The results of the study are that the halal label, halal awareness and product composition information partially have a positive and significant effect on consumer buying interest in IKM local food products in Rangkasbitung District and halal label, halal awareness and product composition information simultaneously have a positive and significant effect on consumer buying interest in IKM local food products in Rangkasbitung District.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2nd International Conference for Smart Agriculture, Food, and Environment (ICSAFE 2021)
Series
Advances in Biological Sciences Research
Publication Date
24 December 2022
ISBN
978-94-6463-090-9
ISSN
2468-5747
DOI
10.2991/978-94-6463-090-9_17How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Andini Ginanti Tuzzahra
AU  - Meutia
AU  - dan Ahmad Bukhari
PY  - 2022
DA  - 2022/12/24
TI  - Effect of Halal Label, Halal Awareness
and Product Composition Information
on Consumer Buying Interest in Local food
Products
BT  - Proceedings of the 2nd International Conference for Smart Agriculture, Food, and Environment (ICSAFE 2021)
PB  - Atlantis Press
SP  - 148
EP  - 159
SN  - 2468-5747
UR  - https://doi.org/10.2991/978-94-6463-090-9_17
DO  - 10.2991/978-94-6463-090-9_17
ID  - Tuzzahra2022
ER  -