Analysis of the Durability and Sustainability of the Creative Industries During Pandemic Covid-19

(Study on Film Business in Banda Aceh City)

DOI

10.2991/assehr.k.220302.054How to use a DOI?

Keywords

Communication Strategy; Government Communication; Social Media; Tourism

Abstract

The Covid-19 outbreak has a severe impact on film businesses and other art actors in Aceh, both those who are affiliated in communities, industries and as indie art workers. They lost a source of income while dimming art appreciation rooms in Banda Aceh City. Central and local government policies that limit public space, as well as the closure of many exhibition halls and the weakening of people’s purchasing power are the main sources of growth. The massive policy to reduce the number of spread of the virus is not in line with the policy to restore the economic condition of art actors, especially by local governments. The state’s absence in saving art actors has indirectly plunged them into a deep poverty jurang. They become a vulnerable group that is difficult to recover without direct State intervention, they also become more vulnerable at the time of film industry, community, covid-19, and creative industries, the crisis as experienced during the pandemic. Art actors who are able to survive are those who are able to adapt to technological advances such as utilizing digital space. The transformation of art into a digital space for many art actors is not an easy thing to do, considering that some of the art actors are a generation of “digital immigrants” who need other efforts. Art actors who are able to survive are those who are able to adapt to technological advances such as utilizing digital space. The transformation of art into a digital space for many art actors is not an easy thing to do, considering that some of the art actors are a generation of “digital immigrants” who need other efforts. Art actors who are able to survive are those who are able to adapt to technological advances such as utilizing digital space. The transformation of art into a digital space for many art actors is not an easy thing to do, considering that some of the art actors are a generation of “digital immigrants” who need other efforts. For the “native digital” generation, this transformation is also not as easy as conventional artwork. The main digital infrastructure, art actors do not have adequate resources to carry out this transformation. Disruptive policies become a necessity to save art workers, policies that are more responsive to the needs of art actors. This study uses a qualitative research approach, the informant is a film art worker located in Banda Aceh City.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

Download article (PDF)

TY  - CONF
AU  - Saharuddin
AU  - Awaludin Arifin
PY  - 2022
DA  - 2022/03/24
TI  - Analysis of the Durability and Sustainability of the Creative Industries During Pandemic Covid-19
BT  - Proceedings of the 2nd International Conference on Social Science, Political Science, and Humanities (ICoSPOLHUM 2021)
PB  - Atlantis Press
SP  - 349
EP  - 352
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220302.054
DO  - 10.2991/assehr.k.220302.054
ID  - 2022
ER  -