Digital Marketing Communication for Tourism Lhokseumawe

Kamaruddin Hasan; Muchlis; Masriadi Sambo; Jafaruddin; Awaludin Arifin

doi:10.2991/assehr.k.220302.053

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Digital Marketing Communication for Tourism Lhokseumawe

Authors

Kamaruddin Hasan¹, Muchlis², Masriadi Sambo³, Jafaruddin⁴, Awaludin Arifin⁵

¹Communication Department Social and Political Faculty Universitas Malikussaleh

²Communication Department Social and Political Faculty Universitas Malikussaleh

³Communication Department Social and Political Faculty Universitas Malikussaleh

⁴Work as Journalist in Harian Serambi Indonesia

⁵Communication Department Social and Political Faculty Universitas Malikussaleh

Correspondent author:kamaruddin@unimal.ac.id

Corresponding Author

Kamaruddin Hasan

Available Online 24 March 2022.

DOI: 10.2991/assehr.k.220302.053 How to use a DOI?
Keywords: Marketing; Communication; promotion; digitization; tourism
Abstract: Digitalization of marketing communications Tourism is the main target in promoting tourism in Indonesia. The maximum use of digital technology can advance the world of tourism. This study aims to record and describe how digital tourism marketing communications in Lhokseumawe City. The final results of this research are typologies, models, strategies, potentials and patterns regarding the digitization of tourism. Primary and secondary data were obtained through observation, interviews and literature review. The theoretical basis, concepts and models are used; tourism and marketing communications, digitalization or digital tourism, new media, information technology and communication of Acehnese local wisdom. Whereas in data collection, communication, tourism marketing in the digital era, it is increasingly advanced and it becomes easier to reach the local, national and foreign public. Digitization is the main communication medium in obtaining and disseminating tourism information. The scientific contribution in this research is multidisciplinary, mainly communication science. The results of the study show that the diversity of tourism potential in Lhokseumawe City has not been recorded organized and maximally promoted. Generally, tourism in Lhokseumawe City is still traditional and conventional. Not maximally take advantage of digitization. The presence of digitalization should allow all tourism potential to be developed properly and correctly. The magnitude of the tourism potential of Lhokseumawe City should be a new job area for millennials, increasing Regional Original Income and community welfare. It is hoped that all circles; government, tourism actors, entrepreneurs, stakeholders and universities can work together as a whole in maximizing the digitization of tourism in Lhokseumawe City.
Open Access: This is an open access article under the CC BY-NC license.

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Volume Title: Proceedings of the 2nd International Conference on Social Science, Political Science, and Humanities (ICoSPOLHUM 2021)
Series: Advances in Social Science, Education and Humanities Research
Publication Date: 24 March 2022
ISBN: 978-94-6239-552-7
ISSN: 2352-5398
DOI: 10.2991/assehr.k.220302.053 How to use a DOI?
Open Access: This is an open access article under the CC BY-NC license.

Cite this article

ris enw bib

TY  - CONF
AU  - Kamaruddin Hasan
AU  - Muchlis
AU  - Masriadi Sambo
AU  - Jafaruddin
AU  - Awaludin Arifin
PY  - 2022
DA  - 2022/03/24
TI  - Digital Marketing Communication for Tourism Lhokseumawe
BT  - Proceedings of the 2nd International Conference on Social Science, Political Science, and Humanities (ICoSPOLHUM 2021)
PB  - Atlantis Press
SP  - 343
EP  - 348
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220302.053
DO  - 10.2991/assehr.k.220302.053
ID  - Hasan2022
ER  -

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