Business Expansion Strategy of Trigona Honey Bee Business in Babakan Kalanganyar, Pandeglang, Banten

DOI

10.2991/icosat-17.2018.7How to use a DOI?

Keywords

Honey bee business, business strategy, Babakan Kalanganyar

Abstract

Honey, which classified as non-timber-forest product, has many health benefits and economic values. Honey utilization is done by honey beekeepers in Babakan Kalanganyar, Pandeglang, Banten. There were more than 30 beekeepers in 2014, but it was significantly decreased for only 20 beekeepers recorded in 2017. This research aimed to study proper business strategy for honey beekeepers on business expansion by analyzing internal and external factors of the beekeepers. Results showed that the honey beekeepers in Babakan Kalanganyar were listed in Quadrant IV Grow and Build. Intensive strategy can be done by: (i) increasing product quantity, (ii) creating a market segment expansion, (iii) cooperating with the government, (iv) caring the beehives and the beehive roofs, and (v) providing intensive care for bees.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Achmad Tjachja Nugraha
PY  - 2017/08
DA  - 2017/08
TI  - Business Expansion Strategy of Trigona Honey Bee Business in Babakan Kalanganyar, Pandeglang, Banten
BT  - Proceedings of the International Conference on Science and Technology (ICOSAT 2017)
PB  - Atlantis Press
SP  - 25
EP  - 27
SN  - 1951-6851
UR  - https://doi.org/10.2991/icosat-17.2018.7
DO  - 10.2991/icosat-17.2018.7
ID  - Nugraha2017/08
ER  -