Proceedings of the 4th International Conference on Progressive Education 2022 (ICOPE 2022)

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Acehnese Celebgrams’ Repetitive Language Style as an Endorsement Strategy: A Stylistic Study

Authors
Denni Iskandar1, *, Nurrahmah1
1Faculty of Teacher Training and Education, Syiah Kuala University, Banda Aceh, Indonesia
*Corresponding author. Email: denniiskandar@fkip.unsyiah.ac.id
Corresponding Author
Denni Iskandar
Available Online 29 May 2023.
DOI
10.2991/978-2-38476-060-2_43How to use a DOI?
Keywords
Celebgrams; Aceh; Endorsement Strategy
Abstract

The repetitive language style is a language style to emphasize a speech’s meaning. This language style can be found in the speech of Acehnese Instagram celebrities (celebgrams) when they endorse a product or service. The repetitive language style of Acehnese celebgrams can conjure up Instagram users, so they are interested in the goods and services offered. By relying on language style, the celebgrams were proven to increase the turnover of online business people who used their services. It was because the language style was unique, engaging, and creative. Therefore, this study aimed to describe the repetitive language style used by Acehnese celebgrams as a strategy in the endorsement. This study was conducted using a stylistic review. The source of this research data was the celebgrams’ speech taken from the Acehnese celebgrams’ Instagram story, which consisted of four accounts, namely 1) @cutbul-real, 2) @devy_dean, 3) @dinah_mr, 4) @kakaalfarisi, and 5) @khalidamakmoer. Verbal data were collected using recording and note-taking techniques. The data were analyzed using a qualitative descriptive approach. The results showed that the Acehnese celebgrams used eight styles of repetition as an endorsement strategy, including epizeuxis, tautotes, anaphora, epistrophe, mesodiplosis, anadiplosis, and alliteration. The repetitive language style strongly affected the Instagram users’ interest in using the products and services offered.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 4th International Conference on Progressive Education 2022 (ICOPE 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
29 May 2023
ISBN
978-2-38476-060-2
ISSN
2352-5398
DOI
10.2991/978-2-38476-060-2_43How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Denni Iskandar
AU  - Nurrahmah
PY  - 2023
DA  - 2023/05/29
TI  - Acehnese Celebgrams’ Repetitive Language Style as an Endorsement Strategy: A Stylistic Study
BT  - Proceedings of the  4th International Conference on Progressive Education 2022 (ICOPE 2022)
PB  - Atlantis Press
SP  - 467
EP  - 473
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-060-2_43
DO  - 10.2991/978-2-38476-060-2_43
ID  - Iskandar2023
ER  -