Proceedings of the 3rd International Conference on Business and Engineering Management (ICONBEM 2022)

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Analysis of Factors that Influence Consumer Trust in Purchase Intention: Case Study from Luxury Branded Bag in Online Stores

Authors
Silviana Khalilatus Sa’adah1, *, Bahalwan Apriyansyah1, Nabilah Silmina Hakim1, Satria Fadil Persada2, Shu-Chiang Lin3
1Institut Teknologi Sepuluh Nopember, Surabaya, Indonesia
2Mapua University, Manila, Philippines
3Texas Health and Science University, Austin, USA
*Corresponding author.
Corresponding Author
Silviana Khalilatus Sa’adah
Available Online 31 July 2023.
DOI
10.2991/978-94-6463-216-3_22How to use a DOI?
Keywords
Consumer Trust; Luxury Branded Bag; Perceived Risk; Personality Factor; Purchase Intention; Social Influence Factor
Abstract

A business process is a sequence of interrelated activities to produce a product or service. At the same time, business The development of internet utilization in purchasing transactions causes a consumer's behavioral shift from offline to online purchase. During this type of purchase, the most sought-after industrial sector is the fashion industry, with the luxury fashion sector being developed. This research employs the Theory of Reasoned Action (TRA) theoretical model to identify factors influencing purchase intentions on luxury branded bags through social commerce, with consumer trust as the mediation role. This research employed an online questionnaire and was analyzed with the PLS-SEM method. There are 141 respondents in this research, which are the followers of amoristbag and voila.id social commerce online accounts. This research shows that factors that influence the purchase intention of the luxury branded bag are the social influence factor and perceived risk variables, and the role of the consumer trust variable successfully mediates both relationships. This research provides proper understandings of consumer's behavior to the branded bag sellers by providing implications that could help formulate exact marketing strategies to grow consumer trust of Indonesia's branded bag consumers.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 3rd International Conference on Business and Engineering Management (ICONBEM 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
31 July 2023
ISBN
10.2991/978-94-6463-216-3_22
ISSN
2352-5428
DOI
10.2991/978-94-6463-216-3_22How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Silviana Khalilatus Sa’adah
AU  - Bahalwan Apriyansyah
AU  - Nabilah Silmina Hakim
AU  - Satria Fadil Persada
AU  - Shu-Chiang Lin
PY  - 2023
DA  - 2023/07/31
TI  - Analysis of Factors that Influence Consumer Trust in Purchase Intention: Case Study from Luxury Branded Bag in Online Stores
BT  - Proceedings of the 3rd International Conference on Business and Engineering Management (ICONBEM 2022)
PB  - Atlantis Press
SP  - 282
EP  - 294
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-216-3_22
DO  - 10.2991/978-94-6463-216-3_22
ID  - Sa’adah2023
ER  -