Digital Content Creation Course for Malaysian English Undergraduate Students: Its Relevance to Promote Autonomous Employability Skills

DOI

10.2991/978-2-38476-120-3_4How to use a DOI?

Keywords

Digital Content Creation; English for Intercultural Communication; Employability Skills

Abstract

Venturing into the Fourth Industrial Revolution (4IR), being digital savvy is what makes a fresh graduate to be more employable than the others. Graduates with good digital skills will emerge as highly employable graduates as they are able to meet the industry’s needs. Most companies nowadays are diverting towards digital content in promoting and informing their audiences about their product, as well as services. Being autonomous in creating meaningful content, such as marketing, as well as promotion videos, and even personal branding content that can help to attract targeted audiences can benefit the graduates not only as an employee, but also as an individual respectively. Having the skills of digital content creation not only helps to cater to the demand of industries, but also helpful in promoting autonomous employability skills within graduates to adapt to the workforce environment. In conjunction to this, employing a qualitative design of research with focus group discussion involving ten undergraduate students as the sampling of this study, this study will be discussing the relevance of a digital content creation course in tertiary education to prepare graduates’ for autonomous skills in the workforce environment, also to accommodate the demand of industry in the Malaysian context. It is believed that, if planned accordingly, a digital content creation course could bring potential to assist undergraduate students to be more employable, alongside unleashing their English intercultural communication skills to cater to both themselves and the industry’s needs.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Haida Umiera Hashim
AU  - Syamimi Turiman
PY  - 2023
DA  - 2023/09/28
TI  - Digital Content Creation Course for Malaysian English Undergraduate Students: Its Relevance to Promote Autonomous Employability Skills
BT  - Proceedings of the 4th International Conference on English Language Teaching (ICON-ELT 2023)
PB  - Atlantis Press
SP  - 23
EP  - 28
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-120-3_4
DO  - 10.2991/978-2-38476-120-3_4
ID  - Hashim2023
ER  -