Analytical Hierarchy Process for Generating Sustainable Tourism Village Planning Priority

DOI

10.2991/978-2-38476-174-6_17How to use a DOI?

Keywords

tourism village; sustainable tourism; development planning; priority

Abstract

Tourism villages and tourism are two things that cannot be separated. Tourism itself has made a significant contribution to the Indonesian economy. This potential is substantial, considering that developing Indonesian tourism trends are directed at developing tourist villages. Villages in Indonesia have the same potential to develop into tourist villages. However, not all tourist villages can optimize their potential to become advanced and independent sustainable tourism villages. Therefore, efforts are needed to measure the potential of the tourism village. In this study, we processed tourism potential data based on branding elements and indicators of the Indonesian Tourism Village Award (ADWI). Data were collected for the alternative development of tourism villages through questionnaires and in-depth interviews with tourism actors, from the village government to the tourist attraction manager. Data were analyzed through the Analytical Hierarchy Process for each variable and the consistency ratio test. Data processing results synthesize development priorities, then processed using expert choice software. The findings of this study indicate that in order of priority for the development of Genuk Indah Tourism Village are tourist attractions, digital and creative content, souvenirs, and homestays. These findings can provide short and medium-term recommendations for the village government or the Genuk Indah Tourism Village manager so that they can plan for developing a sustainable tourism village in order of priority.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Amni Zarkasyi Rahman
AU  - Ika Riswanti Putranti
AU  - Wahyu Maulana Ramadhan
AU  - Retno Sunu Astuti
AU  - Widiartanto Widiartanto
AU  - Agustin Rina Herawati
PY  - 2024
DA  - 2024/01/08
TI  - Analytical Hierarchy Process for Generating Sustainable Tourism Village Planning Priority
BT  - Proceedings of the 2nd International Conference on Democracy and Social Transformation (ICON-DEMOST 2023)
PB  - Atlantis Press
SP  - 95
EP  - 99
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-174-6_17
DO  - 10.2991/978-2-38476-174-6_17
ID  - Rahman2024
ER  -