Proceedings of the 2nd International Conference on Management and Business (ICOMB 2023)

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The Role of Social Commerce to Improve E-Commerce Performance

Authors
Eva Muti’ah1, *, Drajat Wahyudi2, Juwita Sari3, Agustina4, Basrowi Basrowi5
1Master of Management, Bina Bangsa University, Serang, Indonesia
2Master of Management, Bina Bangsa University, Serang, Indonesia
3Master of Management, Bina Bangsa University, Serang, Indonesia
4Master of Management, Bina Bangsa University, Serang, Indonesia
5Lecturer at Master of Management, Bina Bangsa University, Serang, Indonesia
*Corresponding author. Email: arsymutia9@gmail.com
Corresponding Author
Eva Muti’ah
Available Online 30 May 2024.
DOI
10.2991/978-94-6463-402-0_23How to use a DOI?
Keywords
Social Commerce; E-commerce; Performance
Abstract

Business activities carried out online need to have many strategies to increase sales. Many online stores eventually have to close due to a lack of customers and difficulty achieving sales targets. One strategy in online marketing is to use supporting tools such as social media. This research aims to assess the role of social media in increasing e-commerce followers, improving sales algorithms, and improving product branding through digital marketing. The method used in this research is qualitative, especially the library method, based on the results of relevant previous research in the last five years and up-to-date books (last 5 years). Before the paper is published, an FGD (focus group discussion) is conducted first within a limited scope with supervisors and colleagues, and the results of the improvements become the final paper to be published. Based on the results of the analysis, it can be concluded that the role of social commerce in improving e-commerce performance is 1) helping increase followers through social media advertising. 2) help connect products with suitable customers who are ready to buy the product 3) help increase e-commerce ratings through digital marketing product branding.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2nd International Conference on Management and Business (ICOMB 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
30 May 2024
ISBN
978-94-6463-402-0
ISSN
2352-5428
DOI
10.2991/978-94-6463-402-0_23How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Eva Muti’ah
AU  - Drajat Wahyudi
AU  - Juwita Sari
AU  - Agustina
AU  - Basrowi Basrowi
PY  - 2024
DA  - 2024/05/30
TI  - The Role of Social Commerce to Improve E-Commerce Performance
BT  - Proceedings of the 2nd International Conference on Management and Business (ICOMB 2023)
PB  - Atlantis Press
SP  - 208
EP  - 215
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-402-0_23
DO  - 10.2991/978-94-6463-402-0_23
ID  - Muti’ah2024
ER  -