Application of Digital Marketing Technology as a Marketing Media for Diversified Food Products from Cihateup Ducks in Sukanagalih Village

Andri Kusmayadi; Ghaling Achmad Abdul Ghonisyah; Yusuf Sumaryana; Ninuk Purnaningsih; Irma Isnafia Arief; Muhamad Syukur; Sulassih Sulassih

doi:10.2991/978-94-6463-402-0_22

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Application of Digital Marketing Technology as a Marketing Media for Diversified Food Products from Cihateup Ducks in Sukanagalih Village

Authors

Andri Kusmayadi¹, Ghaling Achmad Abdul Ghonisyah²^{, *}, Yusuf Sumaryana³, Ninuk Purnaningsih⁴, Irma Isnafia Arief⁵, Muhamad Syukur⁶, Sulassih Sulassih⁷

¹Department of Animal Science, Faculty of Agriculture, Universitas Perjuangan Tasikmalaya, Tasikmalaya, Indonesia

²Department of Management, Faculty of Economics and Business, Universitas Perjuangan Tasikmalaya, Tasikmalaya, Indonesia

³Department of Informatics Engineering, Faculty of Engineering, Universitas Perjuangan Tasikmalaya, Tasikmalaya, Indonesia

⁴Department of Agricultural and Rural Development Communication, IPB University, Bogor, Indonesia

⁵Department of Animal Products Technology, IPB University, Bogor, Indonesia

⁶Department of Plant Breeding and Biotechnology, IPB University, Bogor, Indonesia

⁷Department of Seed Industry Technology, IPB University, Bogor, Indonesia

^*Corresponding author. Email: ghaling@unper.ac.id

Corresponding Author

Ghaling Achmad Abdul Ghonisyah

Available Online 30 May 2024.

DOI: 10.2991/978-94-6463-402-0_22 How to use a DOI?
Keywords: Cihateup ducks; digital marketing; egg ducks; kosabangsa; meat ducks
Abstract: Sukanagalih Village has abundant natural resources, including being a center for growing Cihateup ducks in the form of meat and eggs as a source of animal protein for the community. Duck meat can be processed into meatballs because meatball products are very popular with local people. Duck eggs can be processed into smoked, salted egg products to increase selling value. These two food diversification products can be used as superior products in Sukanagalih Village. To market these products, digital marketing technology is needed to expand marketing reach not only on a local scale around the producer but can reach national and even international areas. This activity program aims to utilize digital marketing technology as a marketing medium for diversified food products from Cihateup ducks in Sukanagalih Village. This activity is one of the Kosabangsa programs between Tasikmalaya University of Struggle as the implementing team and IPB University as the accompanying team. This program starts from September to December 2023 in Sukanagalih Village, Tasikmalaya Regency. The method for implementing this activity consists of counseling, training, and assistance in using digital marketing technology to market duck meatballs and smoked salted egg products. The target partners for this activity are members of the Berdikari Village-Owned Enterprise (Bumdes) in Sukanagalih Village, with a total of 25 training participants consisting of the chairman and members of Bumdes Berdikari. The results of marketing activities using digital marketing technology are very beneficial for the community because they increase the reach of marketing areas for diversified food products from livestock. In addition, applying digital marketing technology can improve people’s knowledge and skills in managing and carrying out better marketing management compared to conventional shops in Sukanagalih Village.
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title: Proceedings of the 2nd International Conference on Management and Business (ICOMB 2023)
Series: Advances in Economics, Business and Management Research
Publication Date: 30 May 2024
ISBN: 978-94-6463-402-0
ISSN: 2352-5428
DOI: 10.2991/978-94-6463-402-0_22 How to use a DOI?
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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ris enw bib

TY  - CONF
AU  - Andri Kusmayadi
AU  - Ghaling Achmad Abdul Ghonisyah
AU  - Yusuf Sumaryana
AU  - Ninuk Purnaningsih
AU  - Irma Isnafia Arief
AU  - Muhamad Syukur
AU  - Sulassih Sulassih
PY  - 2024
DA  - 2024/05/30
TI  - Application of Digital Marketing Technology as a Marketing Media for Diversified Food Products from Cihateup Ducks in Sukanagalih Village
BT  - Proceedings of the 2nd International Conference on Management and Business (ICOMB 2023)
PB  - Atlantis Press
SP  - 201
EP  - 207
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-402-0_22
DO  - 10.2991/978-94-6463-402-0_22
ID  - Kusmayadi2024
ER  -

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