Analysis on Brand Development of Private Colleges and Universities in Guangdong-Hong Kong-Macao Greater Bay Area: Based on the Perspective of Sustainable Development

DOI

10.2991/aebmr.k.200908.026How to use a DOI?

Keywords

sustainable development theory, Guangdong-Hong Kong-Macao Greater Bay Area, private colleges and universities

Abstract

The special geographical location and political system of the Guangdong-Hong Kong-Macao Greater Bay Area and the international background of coexistence of multiple cultures have strong basic strengths and international advantages in education and talents, and have the rigid conditions for the development of education and talents gathering. The rapid development of the Guangdong-Hong Kong-Macao Greater Bay Area has brought rare opportunities and challenges to private higher education in Guangdong. This study analyzes the significance of private higher education for the development of the Bay Area from the perspective of sustainable development theory, and proposes corresponding strategies for high-quality development.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Mingchao Li
PY  - 2020
DA  - 2020/09/08
TI  - Analysis on Brand Development of Private Colleges and Universities in Guangdong-Hong Kong-Macao Greater Bay Area: Based on the Perspective of Sustainable Development
BT  - Proceedings of the 3rd International Conference on Economy, Management and Entrepreneurship (ICOEME 2020)
PB  - Atlantis Press
SP  - 155
EP  - 161
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200908.026
DO  - 10.2991/aebmr.k.200908.026
ID  - Li2020
ER  -