Opportunities and Challenges of Using AI Against Empowering Superior and Competitive MSMEs

DOI

10.2991/978-2-38476-356-6_43How to use a DOI?

Keywords

Digitalization of Artificial Intelligence; Legal Policy; MSMEs; Opportunities and Challenges

Abstract

Stronger national economies are largely a result of the globalization and digital transformation of small and medium-sized enterprises (MSMEs). MSMEs in Indonesia have emerged as the main engine that drives the nation’s annual production of added-value goods and services, employing millions of people in the process. MSMEs are finding that digitalization is a viable way to increase the quality of their output, reach a wider audience, and be able to change with the times. The MSME business paradigm could be significantly altered by artificial intelligence (AI) as part of digitalization. As AI utilization develops, there are opportunities and problems within the MSME group itself, which is a topic that scholars would like to investigate further. This study’s methodology combines empirical juridical research techniques with an observation-based sociological approach (sometimes known as a social legal approach). In order to build a better and more competitive MSME ecosystem in the global market, this research will combine business law policies that assist MSME groups’ access to information and understanding of the use of AI with an exploration of the potential of AI in boosting MSME empowerment. It is anticipated that the findings of this study will be published in reputable international publications, providing opportunities for additional cooperation and MSMEs’ empowerment in the digital age.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Resmaya Agnesia Mutiara Sirait
AU  - Thea Geneveva Josephine Jesajas
AU  - Yenny Aman Serah
AU  - Setyo Utomo
AU  - Samuel Marpaung
PY  - 2025
DA  - 2025/02/11
TI  - Opportunities and Challenges of Using AI Against Empowering Superior and Competitive MSMEs
BT  - Proceedings of the 2nd International Conference Changing of Business Law (ICOCLB 2024)
PB  - Atlantis Press
SP  - 398
EP  - 402
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-356-6_43
DO  - 10.2991/978-2-38476-356-6_43
ID  - Sirait2025
ER  -