Bamusi's Role in Rebranding PDI-P as a Nationalist-Religious Party

DOI

10.2991/978-2-38476-242-2_47How to use a DOI?

Keywords

Influence; Muslim Voter; Political Communication

Abstract

This study examines the strategic use of Baitul Muslimin Indonesia (Bamusi) by the Partai Demokrasi Indonesia Perjuangan (PDI-P) to engage Muslim voters and reposition the party within Indonesia's political landscape. Through the lens of Dan Nimmo's theory of political communication and public opinion, this research delves into the mechanisms of political communication employed by Bamusi to alter PDI-P's image from being perceived as anti-Islam to a party that embodies nationalist-religious ideals. Employing qualitative analysis of Bamusi's religious activities, political communications, and engagement with Islamic figures, the study reveals how these strategies have successfully mitigated the party's anti-Islam stigma, thereby attracting a broader Muslim electorate. The results indicate a significant shift in public opinion, with the PDI-P now viewed as a middle-ground party that accommodates Muslim aspirations, thereby challenging the secular-nationalist label previously attributed to it. The implications of these findings suggest a transformation within PDI-P, marked by the inclusion of santri elements in party management and a redefinition of party identity to embody both nationalist and religious values. This strategic rebranding through Bamusi not only enhances PDI-P's electoral appeal but also reflects broader dynamics of identity politics in Indonesia.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Mukhlish Muhammad Maududi
AU  - Andi Faisal Bakti
AU  - Abdul Khohar
PY  - 2024
DA  - 2024/06/06
TI  - Bamusi's Role in Rebranding PDI-P as a Nationalist-Religious Party
BT  - Proceedings of the 3nd Annual International Conference on Natural and Social Science Education (ICNSSE 2023)
PB  - Atlantis Press
SP  - 475
EP  - 489
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-242-2_47
DO  - 10.2991/978-2-38476-242-2_47
ID  - Maududi2024
ER  -