Proceedings of the 1st Widyatama International Conference on Management, Social Science and Humanities (ICMSSH 2024)

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Slogan Research in the Last Decade: A Comprehensive Bibliometric Review

Authors
Hety Nurohmah1, *, Muhammad Iqbal Abdur Rozak2
1Widyatama University, Bandung, West Java, Indonesia
2Nagoya University, Nagoya, Japan
*Corresponding author. Email: hety.nurohmah@widyatama.ac.id
Corresponding Author
Hety Nurohmah
Available Online 27 December 2024.
DOI
10.2991/978-94-6463-608-6_24How to use a DOI?
Keywords
Slogans; Bibliometric analysis; Research trends
Abstract

Slogans are a pervasive linguistic tool, found in marketing, political campaigns, and public health messaging. This study presents a bibliometric analysis of slogan research from 2013 to 2023, based on 1,191 documents indexed in the social sciences and humanities. Using VOSviewer, the analysis revealed fluctuating interest, peaking in 2022 due to global events like the COVID-19 pandemic. The U.S. led slogan research with 21.46% of publications, followed by the UK and China. Co-occurrence network analysis identified five key research clusters, ranging from political and social movements to branding and public health communication. These findings underscore the power of rhetoric in shaping public perception and behavior, particularly during crises and on digital platforms. Additionally, the interdisciplinary nature of slogan studies is reflected in highly cited works on environmental advocacy and political discourse. This study provides a comprehensive overview of the evolving trends in slogan research, offering valuable insights for scholars and practitioners interested in understanding slogans’ impact across diverse fields.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 1st Widyatama International Conference on Management, Social Science and Humanities (ICMSSH 2024)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
27 December 2024
ISBN
978-94-6463-608-6
ISSN
2352-5398
DOI
10.2991/978-94-6463-608-6_24How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Hety Nurohmah
AU  - Muhammad Iqbal Abdur Rozak
PY  - 2024
DA  - 2024/12/27
TI  - Slogan Research in the Last Decade: A Comprehensive Bibliometric Review
BT  - Proceedings of the 1st Widyatama International Conference on Management, Social Science and Humanities (ICMSSH 2024)
PB  - Atlantis Press
SP  - 211
EP  - 217
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-94-6463-608-6_24
DO  - 10.2991/978-94-6463-608-6_24
ID  - Nurohmah2024
ER  -