Proceedings of the 1st Widyatama International Conference on Management, Social Science and Humanities (ICMSSH 2024)

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Price and Distribution Channels on 3 kg LPG Customer Satisfaction at the Base Company in Bandung Regency

Authors
Ilham Triananda Solihin1, *, Alvina Chandra Fadhilah1, Yenny Maya Dora1
1Magister Management, Universitas Widyatama Bandung-Indonesia, Bandung, Indonesia
*Corresponding author. Email: ilham.solihin@widyatama.ac.id
Corresponding Author
Ilham Triananda Solihin
Available Online 27 December 2024.
DOI
10.2991/978-94-6463-608-6_23How to use a DOI?
Keywords
Price; Distribution Channels; Consumer Satisfaction; LPG; Gas Base
Abstract

In the rapidly evolving business environment and intense competition, including in the LPG distribution industry, companies distributing subsidized LPG must be prepared to compete. To remain competitive, businesses need to enhance customer satisfaction to ensure long-term sustainability. Price and distribution channels play a crucial role in this context. UD Gas Base H2S, which sells 3 kg LPG, prioritizes customer satisfaction through its pricing and distribution strategies but faces challenges such as missed sales targets and customer complaints. This study aims to analyze the impact of price and distribution channels on customer satisfaction using descriptive and quantitative methods. Through multiple linear regression analysis, the results show that price and distribution channels significantly influence customer satisfaction.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 1st Widyatama International Conference on Management, Social Science and Humanities (ICMSSH 2024)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
27 December 2024
ISBN
978-94-6463-608-6
ISSN
2352-5398
DOI
10.2991/978-94-6463-608-6_23How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ilham Triananda Solihin
AU  - Alvina Chandra Fadhilah
AU  - Yenny Maya Dora
PY  - 2024
DA  - 2024/12/27
TI  - Price and Distribution Channels on 3 kg LPG Customer Satisfaction at the Base Company in Bandung Regency
BT  - Proceedings of the 1st Widyatama International Conference on Management, Social Science and Humanities (ICMSSH 2024)
PB  - Atlantis Press
SP  - 204
EP  - 210
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-94-6463-608-6_23
DO  - 10.2991/978-94-6463-608-6_23
ID  - Solihin2024
ER  -