Proceedings of the 2022 3rd International Conference on Management Science and Engineering Management (ICMSEM 2022)

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From Tourist Destination Image Perception to Optimization of Scenic Area Operation and Management

Taking Guilin Rongchuang International Tourism Resort as an Example

Authors
Yaxuan Deng1, *
1School of Tourism and Landscape Architecture, Guilin University of Technology, Yanshan, Guilin, China
*Corresponding author. Email: 2547781687@qq.com
Corresponding Author
Yaxuan Deng
Available Online 15 December 2022.
DOI
10.2991/978-94-6463-038-1_59How to use a DOI?
Keywords
Scenic area operation and management; Destination image perception; Rongchuang
Abstract

Nowadays, the rapid development of the internet has enabled the managers of scenic areas to use big data to know how tourists perceive the tourist image of scenic areas, so that they can optimise and adjust their own operation and management strategies. Therefore, the article adopts the content analysis method, with the help of Octopus collector and ROST CM6.0 software, and takes the tourists’ reviews posted on Ctrip as the original data, based on the “cognitive-emotional” model, it analyzes the tourists’ cognitive image, emotional image and composite image of Guilin Rongchuang International Tourism Resort in depth, and further analyses the reasons for the negative emotions of tourists, with a view to providing a reference for the optimization of the operation and management of this scenic area.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 3rd International Conference on Management Science and Engineering Management (ICMSEM 2022)
Series
Atlantis Highlights in Engineering
Publication Date
15 December 2022
ISBN
978-94-6463-038-1
ISSN
2589-4943
DOI
10.2991/978-94-6463-038-1_59How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yaxuan Deng
PY  - 2022
DA  - 2022/12/15
TI  - From Tourist Destination Image Perception to Optimization of Scenic Area Operation and Management
BT  - Proceedings of the 2022 3rd International Conference on Management Science and Engineering Management (ICMSEM 2022)
PB  - Atlantis Press
SP  - 630
EP  - 637
SN  - 2589-4943
UR  - https://doi.org/10.2991/978-94-6463-038-1_59
DO  - 10.2991/978-94-6463-038-1_59
ID  - Deng2022
ER  -