Consumer-Oriented Development Strategy Study of Red Sports Tourism

Xinyi Dong; Yifan Liu; Yanhong Liu; Yifeng Qiu

doi:10.2991/978-2-38476-128-9_34

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Consumer-Oriented Development Strategy Study of Red Sports Tourism

in Shenzhen Dapeng Fortress based on Questionnaire and SWOT Analyses

Authors

Xinyi Dong¹, Yifan Liu², Yanhong Liu¹^{, *}, Yifeng Qiu¹

¹School of Physical Education, Shenzhen University, Shenzhen, China

²School of Business, University of Xuchang, Xuchang, China

^*Corresponding author. Email: lucyliu@szu.edu.cn

Corresponding Author

Yanhong Liu

Available Online 15 October 2023.

DOI: 10.2991/978-2-38476-128-9_34 How to use a DOI?
Keywords: Red Sports Tourism; Consumer Orientation; Shenzhen Dapeng Fortress; Development Strategy
Abstract: Red sports tourism has injected new vitality into localization of economic development and cultural heritage in historical sites. Based on the questionnaire survey to the consumers' preference, demand, and satisfaction degree with the red sports tourism, through field research and SWOT analyses, a series of consumer-oriented development strategy of red sports tourism in Shenzhen Dapeng Fortress are proposed, including the growth strategy (SO), torsion strategy (WO), multiple business strategy (ST) and defensive strategy (WT). The above strategies are designed to maximize the satisfaction of consumers' needs, enhance the comprehensive competitiveness of the tourism destination and provide reference for the sustainable development of Shenzhen Dapeng Fortress as well as other red sports tourism areas.
Copyright: © 2024 The Author(s)
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title: Proceedings of the 2023 3rd International Conference on Modern Educational Technology and Social Sciences (ICMETSS 2023)
Series: Advances in Social Science, Education and Humanities Research
Publication Date: 15 October 2023
ISBN: 978-2-38476-128-9
ISSN: 2352-5398
DOI: 10.2991/978-2-38476-128-9_34 How to use a DOI?
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

ris enw bib

TY  - CONF
AU  - Xinyi Dong
AU  - Yifan Liu
AU  - Yanhong Liu
AU  - Yifeng Qiu
PY  - 2023
DA  - 2023/10/15
TI  - Consumer-Oriented Development Strategy Study of Red Sports Tourism
BT  - Proceedings of the 2023 3rd International Conference on Modern Educational Technology and Social Sciences (ICMETSS 2023)
PB  - Atlantis Press
SP  - 285
EP  - 297
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-128-9_34
DO  - 10.2991/978-2-38476-128-9_34
ID  - Dong2023
ER  -

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