Marketing Performance In Improving Competitive Advantages Of Macro Business South Sulawesi Province

DOI

10.2991/icmemm-18.2019.33How to use a DOI?

Keywords

Competence, innovation, information technology,associations, facilities and infrastructure, company performance, competitive advantage

Abstract

This study aims to develop competency, innovation, information technology, the role of associations, as well as facilities and infrastructure on marketing performance and competitive advantage in the field of macro businesses in South Sulawesi. This study uses SEM as a quantitative analysis tool, with the participation of all macro businesses in the city of Makassar, South Sulawesi by using 150 respondents. The results of the study show that competency, innovation and information technology, facilities and infrastructure are directly significant towards company performance while associations are not significant. Then, competency, innovation, information technology, associations and facilities and infrastructure must directly lead to competitive advantage through the performance of the company.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Hasniaty
AU  - Asran
AU  - Edwin Basmar
PY  - 2019/03
DA  - 2019/03
TI  - Marketing Performance In Improving Competitive Advantages Of Macro Business South Sulawesi Province
BT  - Proceedings of the First International Conference on Materials Engineering and Management - Management Section (ICMEMm 2018)
PB  - Atlantis Press
SP  - 158
EP  - 162
SN  - 2352-5428
UR  - https://doi.org/10.2991/icmemm-18.2019.33
DO  - 10.2991/icmemm-18.2019.33
ID  - 2019/03
ER  -