The Analysis of Strategic Management of Fajar in Increasing Corporate Income

DOI

10.2991/icmemm-18.2019.32How to use a DOI?

Keywords

Strategic Management, SWOT Analysis, Organization Structure

Abstract

PT. Fajar Media Koran is a company that manages the newspaper business. This study aims to describe the internal and external conditions of the company which has problems with income downward trend and corporate organization structure. SWOT analysis and TOWS matrix are formulated as an alternative strategy for the company. This study used a qualitative approach with primary and secondary data collection techniques. The result showed that there must be internal corrections (improving the system, efficiency and effectiveness, empowering the human resources, improving the service quality, building business unit synergy), and external improvements (strengthening the network, developing the business unit and relations). Internal and external improvements are in line with Information and Technology (IT) development, market needs, and business trends. Meanwhile, the applied organization structure is the line organization structure which is centered on the supreme leader.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ruslan Ramli
AU  - Yusmanizar I.B. Hernald
PY  - 2019/03
DA  - 2019/03
TI  - The Analysis of Strategic Management of Fajar in Increasing Corporate Income
BT  - Proceedings of the First International Conference on Materials Engineering and Management - Management Section (ICMEMm 2018)
PB  - Atlantis Press
SP  - 153
EP  - 157
SN  - 2352-5428
UR  - https://doi.org/10.2991/icmemm-18.2019.32
DO  - 10.2991/icmemm-18.2019.32
ID  - Ramli2019/03
ER  -