The View on the Feature Orientation of Online Marketing of Homestay in the Suburbs of Beijing

DOI

10.2991/aebmr.k.210909.039How to use a DOI?

Keywords

Homestay, Leisure agriculture, Rural tourism, Online marketing, Feature orientation

Abstract

The paper summarized the online marketing approaches of homestay in the suburbs of Beijing. It mainly includes the following marketing methods through online travel agencies, web portal travel channels, social networking platforms, blogs, searching engines and governments promotion platforms. The article further states that feature orientation was the key factor in the success of online marketing of homestay. Moreover, it explained how to operate on the feature orientation. The conclusion is that feature orientation on homestay marketing should pay attention to connotation construction, highlight cultural taste, distinguish market demand, take advantage of geographical advantages and prevent commercial erosion. What’s more, homestay operators must be good at breakthrough and innovation. Innovation has played a prominent role in improving the leisure agriculture and rural tourism product system, promoting new business standards, and enhancing the brand value of homestays in the Beijing Suburb.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xin Yang
PY  - 2021
DA  - 2021/09/11
TI  - The View on the Feature Orientation of Online Marketing of Homestay in the Suburbs of Beijing
BT  - Proceedings of the 2nd International Conference on Management, Economy and Law (ICMEL 2021)
PB  - Atlantis Press
SP  - 267
EP  - 271
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210909.039
DO  - 10.2991/aebmr.k.210909.039
ID  - Yang2021
ER  -