Illocutionary Acts of Directive on Lazada_Id Advertising in the Instagram

DOI

10.2991/icille-18.2019.49How to use a DOI?

Keywords

illocutionary speech acts, directive, Instagram.

Abstract

This study aims to analyze the Lazada_Id advertising text from pragmatic point of view through classifying and describing which is focused in the illocutionary speech acts with directive categories. Where the directive category has several types such as: command, orders, requests, and suggestions. This study also aims to provide one thing that is different from research on speech acts. However, this research is not the only research on speech acts that studies data in the form of writing. This study focused on Lazada_Id advertising on social networks (Instagram) and it can be ascertained that this study displays a different side of previous studies. From the research conducted, it was found that directive illocutionary speech acts with command, request, order, and suggestion types are suitable to use in attracting consumers to read and see status or photos, videos displayed by Lazada because they provide a curious impact on consumers. From research conducted that text on Lazada_Id advertisement identified uses many illocutionary directive texts to provide clarity to consumers and society in general.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Muhammad Ulil Albab
AU  - Teguh Setiawan
PY  - 2019/04
DA  - 2019/04
TI  - Illocutionary Acts of Directive on Lazada_Id Advertising in the Instagram
BT  - Proceedings of the International Conference on Interdisciplinary Language, Literature and Education (ICILLE 2018)
PB  - Atlantis Press
SP  - 236
EP  - 240
SN  - 2352-5398
UR  - https://doi.org/10.2991/icille-18.2019.49
DO  - 10.2991/icille-18.2019.49
ID  - Albab2019/04
ER  -