Exploring Selling Feature vs Selling Value Toward Saving At Islamic Bank

DOI

10.2991/icigr-17.2018.78How to use a DOI?

Keywords

selling feature, selling value, islamic bank, saving

Abstract

This research aims to explore selling feature versus selling value toward savings in Islamic Bank. Technology is one of the easies of giving additional features in a product. Even though the utilization patterns and religious tendencies are the factors that influence the use of savings in Islamic Bank, the feature can both make the product be excellent for the customers and tend to be useless as well for them. This method is a hidden interview that is conducted by mystery shoppers by addressing various questions in connection with the opening of saving account at Islamic Bank. The occurrence of savings' at Islamic Bank slow growth must be response by the initiative new-strategy. The intersection of the values of the saving and lending product will substitute with the new-competitive excellence in order to re-increase the savings growth. From selling feature to selling value will make transient advantage as the initiative new-strategy in order to increase the savings growth at Islamic Bank. The organization which is reluctant to create changes tends to be replaced by other institutions which have new-competitive excellence needed by the customers.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - M. Ruslianor Maika
AU  - Fitri Nur Latifah
PY  - 2018/01
DA  - 2018/01
TI  - Exploring Selling Feature vs Selling Value Toward Saving At Islamic Bank
BT  - Proceedings of the 1st International Conference on Intellectuals' Global Responsibility (ICIGR 2017)
PB  - Atlantis Press
SP  - 324
EP  - 328
SN  - 2352-5398
UR  - https://doi.org/10.2991/icigr-17.2018.78
DO  - 10.2991/icigr-17.2018.78
ID  - Maika2018/01
ER  -