A Study on the Relationship between Online Shopping Consumers’ Values and Consumer Engagement

DOI

10.2991/978-94-6463-534-8_18How to use a DOI?

Keywords

values; engagement; online shopping

Abstract

In the era of economic globalization, buying and selling globally has become an important way to promote economic development. Online shopping is not only a way of shopping but also a form of entertainment for consumers. This study examines the impact and mechanism of consumer values on consumer engagement from the perspective of consumer values and consumer engagement. Empirical evidence shows that functional value directly affects consumer engagement, social value directly affects consumer engagement, and emotional value directly affects consumer engagement. Based on this, it is recommended to continuously improve the functional value, social value, and emotional value of online shopping platforms, optimize the functionality of online shopping platforms, and enhance consumers’ willingness to participate.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Qian Cao
PY  - 2024
DA  - 2024/10/14
TI  - A Study on the Relationship between Online Shopping Consumers’ Values and Consumer Engagement
BT  - Proceedings of the 4th International Conference on Internet Finance and Digital Economy (ICIFDE 2024)
PB  - Atlantis Press
SP  - 182
EP  - 190
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-534-8_18
DO  - 10.2991/978-94-6463-534-8_18
ID  - Cao2024
ER  -