Proceedings of the 4th International Conference on Internet Finance and Digital Economy (ICIFDE 2024)

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Research on the Transformation to SFS Omnichannel and Price Influencing Factors Based on Consumer Channel Preferences

Authors
Linli Meng1, *, Xinyuan Yao1
1Shanghai Normal University Tianhua College, Shanghai, 201815, China
*Corresponding author. Email: mll71124@163.com
Corresponding Author
Linli Meng
Available Online 14 October 2024.
DOI
10.2991/978-94-6463-534-8_22How to use a DOI?
Keywords
Consumer Channel Preferences; dual-channel supply chain; omnichannel; SFS
Abstract

This paper constructs a supply chain consisting of one manufacturer, one offline retailer, and one online retailer. Using the Stackelberg model, it comparatively analyzes the optimal profits of the dual-channel retail model and the SFS (shipping from the store) omnichannel retail model in this supply chain. The analysis reveals that when the SFS channel market expansion coefficient reaches a certain threshold, the total profit of the SFS omnichannel supply chain will always be greater than that of the dual-channel supply chain. Therefore, for traditional offline retailers hoping to transition to omnichannel retail, expanding the SFS channel is a viable option. Furthermore, the paper analyzes the main factors affecting the pricing and profits of each member in the SFS omnichannel supply chain. The study finds that an increase in the SFS channel market expansion coefficient will enhance the supply chain’s pricing and profits, and an increase in the level of value-added services will improve the supply chain’s profits.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 4th International Conference on Internet Finance and Digital Economy (ICIFDE 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
14 October 2024
ISBN
978-94-6463-534-8
ISSN
2352-5428
DOI
10.2991/978-94-6463-534-8_22How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Linli Meng
AU  - Xinyuan Yao
PY  - 2024
DA  - 2024/10/14
TI  - Research on the Transformation to SFS Omnichannel and Price Influencing Factors Based on Consumer Channel Preferences
BT  - Proceedings of the 4th International Conference on Internet Finance and Digital Economy (ICIFDE 2024)
PB  - Atlantis Press
SP  - 222
EP  - 234
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-534-8_22
DO  - 10.2991/978-94-6463-534-8_22
ID  - Meng2024
ER  -