Research on the Impact of Digital Strategy on the Entrepreneurial Performance of Small and Medium sized Enterprises

DOI

10.2991/978-94-6463-534-8_21How to use a DOI?

Keywords

Digital strategy; Small and medium-sized manufacturing enterprises; Jingyi entrepreneurial performance; Knowledge integration

Abstract

Under the trend of anti-globalization, the development of small and medium-sized enterprises is facing a severe survival crisis due to market squeeze. However, the development of digital technology has alleviated the resource constraints and competitive disadvantages of small and medium-sized enterprises to a certain extent. More and more companies have found that digital strategies help them better cope with external shocks. This study explores whether digital strategies can provide new development opportunities for small and medium-sized enterprises, especially in terms of further leveraging their strengths. This study applied structural equation modeling to conduct empirical testing and proposed a dual-path model of the impact of digitalization strategy on entrepreneurial performance. The results showed that digitalization strategy had both direct positive effects on the entrepreneurial performance of small and medium-sized enterprises and indirect effects through knowledge integration as a partial mediating role. The relevant research conclusions expand the theoretical research on enterprise digitalization strategy, and also provide a reference for the improvement of the performance of small and medium-sized enterprises in their specialized development.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yupei Du
AU  - Jiuping Xu
PY  - 2024
DA  - 2024/10/14
TI  - Research on the Impact of Digital Strategy on the Entrepreneurial Performance of Small and Medium sized Enterprises
BT  - Proceedings of the 4th International Conference on Internet Finance and Digital Economy (ICIFDE 2024)
PB  - Atlantis Press
SP  - 210
EP  - 221
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-534-8_21
DO  - 10.2991/978-94-6463-534-8_21
ID  - Du2024
ER  -