Lateral Thinking in Typography Layout System

(Alternative Layout Design for Effective Message Delivery)

DOI

10.2991/assehr.k.220305.050How to use a DOI?

Keywords

lateral thinking; layout system; typography

Abstract

The layout system is a means to convey content verbally using writing. Therefore, the layout has an essential role in the communication process. The layout system that is arranged creatively is not impossible to help communicators convey messages and information to the communicant effectively. This study aims to find and introduce typography layout systems using creative thinking. The method used in this study is the Lateral Thinking method. Lateral thinking is a method for generating new ideas. Lateral thinking is also concerned with solving concepts that present old ideas. It led to a change in thinking and approach. It Also to look differently at things that have always been seen in the same way. Liberation from old ideas and stimulation of new ideas are twin aspects of lateral thinking. The steps in this method are as follows: 1) Alternative, 2) Focus, 3) Challenge, 4) Random Entry, 5) Provocation and Movement, 6) Harvest, and 7) Idea Treatment. The result of this research is the classification of system layout based on creative thinking, namely: 1) Axial design, 2) Radial design, 3) Dilation design, 4) Grid design, 5) Transition design, 6) Bilateral design, and 7) Modular design.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Yon Ade Lose Hermanto
AU  - Pujiyanto
AU  - Andreas Syah Pahlevi
PY  - 2022
DA  - 2022/03/30
TI  - Lateral Thinking in Typography Layout System
BT  - Proceedings of the 4th International Conference on Innovation in Engineering and Vocational Education (ICIEVE 2021)
PB  - Atlantis Press
SP  - 243
EP  - 248
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220305.050
DO  - 10.2991/assehr.k.220305.050
ID  - Hermanto2022
ER  -