Study on the Influencing Factors of Zhengda Youxian Users

DOI

10.2991/978-94-6463-504-1_9How to use a DOI?

Keywords

logistic regression model; research on influencing factors of satisfaction; four-plot model; survey and analysis; mathematical modeling

Abstract

The purpose of this study is to explore the factors, service satisfaction and importance of users using online fresh platforms in the context of the rise of Internet technology and e-commerce. Through the binary selection model, four-gram model and analysis of comprehensive evaluation model of user behavior mode and service demand, the results show that users pay more attention to product type, quality and safety. It is suggested that enterprises improve distribution service and after-sales satisfaction, and focus on improving product quality and safety, so as to promote the development of the industry.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Junyi Liu
AU  - Yang Wang
AU  - Di Wu
AU  - Zixia Xu
AU  - Wei Min
AU  - Yunkai He
AU  - Xin Sui
PY  - 2024
DA  - 2024/08/31
TI  - Study on the Influencing Factors of Zhengda Youxian Users
BT  - Proceedings of the 2024 3rd International Conference on Information Economy, Data Modelling and Cloud Computing (ICIDC 2024)
PB  - Atlantis Press
SP  - 73
EP  - 79
SN  - 2352-538X
UR  - https://doi.org/10.2991/978-94-6463-504-1_9
DO  - 10.2991/978-94-6463-504-1_9
ID  - Liu2024
ER  -