The Impact of Digital Transformation on Employee Innovative Behavior: The Role of Job Crafting and Promotion Focus

DOI

10.2991/978-2-38476-277-4_31How to use a DOI?

Keywords

digital transformation; innovative behavior; job crafting; promotion focus

Abstract

This study examines the connection between employee innovative behavior and digital transformation with the JD-R model and regulatory focus theory. A sample of 291 employees from Chinese companies was used to identify the following conclusions: digital transformation is positively related to employee innovative behavior; job crafting mediates the relationship between enterprise digital transformation on innovative behavior; promotion focus moderates the relationship between digital transformation and job crafting, and promotion focus moderates the indirect effect of digital transformation on innovative behavior through job crafting.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Min Ni
PY  - 2024
DA  - 2024/09/02
TI  - The Impact of Digital Transformation on Employee Innovative Behavior: The Role of Job Crafting and Promotion Focus
BT  - Proceedings of the 2024 10th International Conference on Humanities and Social Science Research (ICHSSR 2024)
PB  - Atlantis Press
SP  - 257
EP  - 262
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-277-4_31
DO  - 10.2991/978-2-38476-277-4_31
ID  - Ni2024
ER  -