Proceedings of the 2024 10th International Conference on Humanities and Social Science Research (ICHSSR 2024)

Media ethics of social artificial intelligence in games under the mediatization theory

——Take the mobile game Honor of Kings as an example

Authors
Lan Yang1, *
1Zhengzhou University, Zhengzhou, China
*Corresponding author. Email: 862207206@qq.com
Corresponding Author
Lan Yang
Available Online 2 September 2024.
DOI
10.2991/978-2-38476-277-4_79How to use a DOI?
Keywords
game social; artificial intelligence; Honor of Kings; media ethics
Abstract

Nowadays, the media is gradually deepening. With the continuous penetration of artificial intelligence technology and game media, the social behavior, social mode and even subjectivity of players in the game are also undergoing multimodal changes. From the theoretical perspective of the media society, this paper takes the artificial intelligence recovery function of the mobile phone game “the glory of the king” launched in recent years and the gamers who deeply use this function as the research object, and uses the research methods of participatory observation and in-depth interview to examine the media ethics of social artificial intelligence in the game. It is found that excessive dependence on artificial intelligence recovery function will make gamers’ emotions fragmented and hurried, and even be manipulated by AI. Players’ thinking and innovation ability is gradually losing, and even making their thinking and action into a machine. Therefore, when designing and developing artificial intelligence applied to virtual social scenes of games, we should be aware of the potential impact of technology, build a healthy and good language space, and improve the efficiency and quality of game socialization.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2024 10th International Conference on Humanities and Social Science Research (ICHSSR 2024)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
2 September 2024
ISBN
978-2-38476-277-4
ISSN
2352-5398
DOI
10.2991/978-2-38476-277-4_79How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

TY  - CONF
AU  - Lan Yang
PY  - 2024
DA  - 2024/09/02
TI  - Media ethics of social artificial intelligence in games under the mediatization theory
BT  - Proceedings of the 2024 10th International Conference on Humanities and Social Science Research (ICHSSR 2024)
PB  - Atlantis Press
SP  - 717
EP  - 723
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-277-4_79
DO  - 10.2991/978-2-38476-277-4_79
ID  - Yang2024
ER  -