Impact of Platform Corporate Social Responsibility to Socially Responsible Consumption Behavior
- DOI
- 10.2991/978-2-38476-277-4_175How to use a DOI?
- Keywords
- Platform corporate social responsibility; Socially responsible consumption behaviour; Moral efficacy; Moral elevation
- Abstract
The sustainable development of the economy and society is significantly impacted by the social responsibility fulfilled by platform enterprises and the social responsibility consumed by consumers. However, the significant influence that platform enterprises' social responsibility fulfillment has on consumer behavior has not been adequately examined in prior research. This paper adopts the method of empirical research to discuss the connection between platform corporate social responsibility and socially responsible consumption behavior, as well as the mediating function of moral efficacy and moral elevation. Through the analysis of the survey data, it is concluded that platform corporate social responsibility can have a positive influence on socially responsible consumption behavior through the mediating function of moral efficacy and moral elevation.
- Copyright
- © 2024 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Jie Zhou AU - Ying Ma AU - Jiaolian Huang PY - 2024 DA - 2024/09/02 TI - Impact of Platform Corporate Social Responsibility to Socially Responsible Consumption Behavior BT - Proceedings of the 2024 10th International Conference on Humanities and Social Science Research (ICHSSR 2024) PB - Atlantis Press SP - 1572 EP - 1581 SN - 2352-5398 UR - https://doi.org/10.2991/978-2-38476-277-4_175 DO - 10.2991/978-2-38476-277-4_175 ID - Zhou2024 ER -