Impact of Platform Corporate Social Responsibility to Socially Responsible Consumption Behavior

DOI

10.2991/978-2-38476-277-4_175How to use a DOI?

Keywords

Platform corporate social responsibility; Socially responsible consumption behaviour; Moral efficacy; Moral elevation

Abstract

The sustainable development of the economy and society is significantly impacted by the social responsibility fulfilled by platform enterprises and the social responsibility consumed by consumers. However, the significant influence that platform enterprises' social responsibility fulfillment has on consumer behavior has not been adequately examined in prior research. This paper adopts the method of empirical research to discuss the connection between platform corporate social responsibility and socially responsible consumption behavior, as well as the mediating function of moral efficacy and moral elevation. Through the analysis of the survey data, it is concluded that platform corporate social responsibility can have a positive influence on socially responsible consumption behavior through the mediating function of moral efficacy and moral elevation.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Jie Zhou
AU  - Ying Ma
AU  - Jiaolian Huang
PY  - 2024
DA  - 2024/09/02
TI  - Impact of Platform Corporate Social Responsibility to Socially Responsible Consumption Behavior
BT  - Proceedings of the 2024 10th International Conference on Humanities and Social Science Research (ICHSSR 2024)
PB  - Atlantis Press
SP  - 1572
EP  - 1581
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-277-4_175
DO  - 10.2991/978-2-38476-277-4_175
ID  - Zhou2024
ER  -