Research on the stability of supplier-influencer alliance based on stochastic evolutionary game

DOI

10.2991/978-2-38476-277-4_59How to use a DOI?

Keywords

Alliance stability; White noise; Stochastic evolutionary game

Abstract

This study examines the evolutionary equilibrium in supplier-influencer alliances, considering variables like excess earnings distribution, punishment intensity, and incurred costs. Incorporating white noise and the Ito stochastic differential equation, we use Matlab simulations to analyze alliance stability under parameter variations. Our results offer insights for the live streaming e-commerce industry.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Haoxin Guo
AU  - Wei Chen
PY  - 2024
DA  - 2024/09/02
TI  - Research on the stability of supplier-influencer alliance based on stochastic evolutionary game
BT  - Proceedings of the 2024 10th International Conference on Humanities and Social Science Research (ICHSSR 2024)
PB  - Atlantis Press
SP  - 531
EP  - 536
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-277-4_59
DO  - 10.2991/978-2-38476-277-4_59
ID  - Guo2024
ER  -