Research on the stability of supplier-influencer alliance based on stochastic evolutionary game
Authors
Haoxin Guo1, *, Wei Chen2
1Wuhan University of Technology, Wuhan, 430070, China
2Wuhan Metrology, Wuhan, 430070, China
*Corresponding author.
Email: guohaoxinxxxx@163.com
Corresponding Author
Haoxin Guo
Available Online 2 September 2024.
- DOI
- 10.2991/978-2-38476-277-4_59How to use a DOI?
- Keywords
- Alliance stability; White noise; Stochastic evolutionary game
- Abstract
This study examines the evolutionary equilibrium in supplier-influencer alliances, considering variables like excess earnings distribution, punishment intensity, and incurred costs. Incorporating white noise and the Ito stochastic differential equation, we use Matlab simulations to analyze alliance stability under parameter variations. Our results offer insights for the live streaming e-commerce industry.
- Copyright
- © 2024 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Haoxin Guo AU - Wei Chen PY - 2024 DA - 2024/09/02 TI - Research on the stability of supplier-influencer alliance based on stochastic evolutionary game BT - Proceedings of the 2024 10th International Conference on Humanities and Social Science Research (ICHSSR 2024) PB - Atlantis Press SP - 531 EP - 536 SN - 2352-5398 UR - https://doi.org/10.2991/978-2-38476-277-4_59 DO - 10.2991/978-2-38476-277-4_59 ID - Guo2024 ER -