Proceedings of the 2024 10th International Conference on Humanities and Social Science Research (ICHSSR 2024)

<Previous Article In Volume
Next Article In Volume>

A Study on the Image Perception and Emotional Evaluation of Lugu Lake Tourism Based on Online Travel Notes

Authors
Shuyun Yang1, *
1School of Tourism and History and Culture, University of Southwest Minzu of China, Chendu, China
*Corresponding author. Email: 1766845335@qq.com
Corresponding Author
Shuyun Yang
Available Online 2 September 2024.
DOI
10.2991/978-2-38476-277-4_190How to use a DOI?
Keywords
Lugu Lake; image perception; emotional evaluation; tourist behavior
Abstract

Lugu Lake, as the birthplace of Mosuo culture, boasts unique geography, history, culture and natural landscape. It serves as a typical case for tourism destination image research. This study employs various analytical methods to explore tourists’ perception and emotional evaluation of Lugu Lake based on online reviews from three major OTA platforms. The findings reveal that tourists mainly perceive Lugu Lake itself, national culture and place name image while being attracted by Mosuo culture and lake scenery. Tourists’ perception of Lugu Lake's tourism image presents a “core-sub-core-periphery” structure closely related to Lijiang, Zuohun, Mosuo etc. Tourism reception services play an important role in arousing tourists’ emotional identification with the destination. Environmental perception is key to forming such identification while perceived value also has significant impact.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the 2024 10th International Conference on Humanities and Social Science Research (ICHSSR 2024)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
2 September 2024
ISBN
978-2-38476-277-4
ISSN
2352-5398
DOI
10.2991/978-2-38476-277-4_190How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Shuyun Yang
PY  - 2024
DA  - 2024/09/02
TI  - A Study on the Image Perception and Emotional Evaluation of Lugu Lake Tourism Based on Online Travel Notes
BT  - Proceedings of the 2024 10th International Conference on Humanities and Social Science Research (ICHSSR 2024)
PB  - Atlantis Press
SP  - 1693
EP  - 1701
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-277-4_190
DO  - 10.2991/978-2-38476-277-4_190
ID  - Yang2024
ER  -