Proceedings of the 4th International Conference on Halal Development (4th ICHaD 2023)

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The Influence of Perceived Usefulness, Perceived Ease of Use, and Electronic Word of Mouth on Customer Loyalty Through Repurchase Intention in the TikTok Shop Feature

Authors
Dika Ayu Kusuma Ningtyas1, *, Dediek Tri Kurniawan1
1Department of Management, Faculty of Economics & Business, Universitas Negeri Malang, Malang, Indonesia
*Corresponding author.
Corresponding Author
Dika Ayu Kusuma Ningtyas
Available Online 21 June 2024.
DOI
10.2991/978-2-38476-261-3_20How to use a DOI?
Keywords
perceived usefulness; perceived ease of use; electronic word of mouth; customer loyalty; repurchase intention
Abstract

Currently, in the digital business development era, regarding the number of users who actively utilize the TikTok app, Indonesia comes in second place globally. This, of course, significantly affects the outcome of TikTok Shop in the Indonesian e-commerce world. Therefore, e-commerce needs to implement various attractive strategies to further increase customer loyalty. This research aims to explain how perceived usefulness, perceived ease of use, and electronic word of mouth influence customer loyalty through repurchase intentions on the TikTok Shop feature. Quantitative data was utilized in this study using the SEM-PLS method with a research sample of 250 respondents from generation Z TikTok Shop customers in Malang City. The research results show that perceived usefulness and electronic word-of-mouth have an effect on customer loyalty through repurchase intention, and perceived ease of use has no effect on customer loyalty through repurchase intention with the TikTok Shop feature.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 4th International Conference on Halal Development (4th ICHaD 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
21 June 2024
ISBN
978-2-38476-261-3
ISSN
2352-5398
DOI
10.2991/978-2-38476-261-3_20How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Dika Ayu Kusuma Ningtyas
AU  - Dediek Tri Kurniawan
PY  - 2024
DA  - 2024/06/21
TI  - The Influence of Perceived Usefulness, Perceived Ease of Use, and Electronic Word of Mouth on Customer Loyalty Through Repurchase Intention in the TikTok Shop Feature
BT  - Proceedings of the 4th International Conference on Halal Development (4th ICHaD 2023)
PB  - Atlantis Press
SP  - 217
EP  - 230
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-261-3_20
DO  - 10.2991/978-2-38476-261-3_20
ID  - Ningtyas2024
ER  -