Proceedings of the 4th International Conference on Halal Development (4th ICHaD 2023)

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Analysis of the Influence of Work Culture, Ethics & CSR, Diversity, Salaries & Incentives, and Social Media on the Intention to Apply E-Commerce Companies

Authors
Rizky Firmansyah1, *, Dediek Tri Kurniawan2, Faliana Anda Lusia2, Fitri Nur Hasanah2, Intan Dwi Anisa2, Siska Indasari2, Adelia Shabrina Prameka3
1Department of Accountant, Universitas Negeri Malang, Malang, Jawa Timur, Indonesia
2Department of Management, Universitas Negeri Malang, Malang, Jawa Timur, Indonesia
3Department of Management, Universitas Brawijaya, Malang, Jawa Timur, Indonesia
*Corresponding author.
Corresponding Author
Rizky Firmansyah
Available Online 21 June 2024.
DOI
10.2991/978-2-38476-261-3_21How to use a DOI?
Keywords
employer branding; social media; intention to apply; e-commerce
Abstract

E-commerce is one of the most growing companies in today's digital era. The e-commerce company is a company that utilizes technology to carry out its company activities. Employer Branding influences the development of e-commerce companies carried out by the company. With the more advanced and developing technology and the business world, e-commerce companies continue to strive to maintain the company's reputation by finding and retaining the best talent to achieve company goals. Company talent that has good quality will affect the company's positive value from the public's point of view. This study aims to determine what variables influence the work interest of prospective employees in E-Commerce companies. The research method used is quantitative. The results of this study indicate that the Work Culture and Social Media variables are the most influential in the intention to apply to e-commerce companies. This study's discussion results show that the variables Ethics and CSR (Corporate Social Responsibility), Diversity, and Salary and Incentives do not affect the intention to apply in e-commerce companies.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 4th International Conference on Halal Development (4th ICHaD 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
21 June 2024
ISBN
978-2-38476-261-3
ISSN
2352-5398
DOI
10.2991/978-2-38476-261-3_21How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Rizky Firmansyah
AU  - Dediek Tri Kurniawan
AU  - Faliana Anda Lusia
AU  - Fitri Nur Hasanah
AU  - Intan Dwi Anisa
AU  - Siska Indasari
AU  - Adelia Shabrina Prameka
PY  - 2024
DA  - 2024/06/21
TI  - Analysis of the Influence of Work Culture, Ethics & CSR, Diversity, Salaries & Incentives, and Social Media on the Intention to Apply E-Commerce Companies
BT  - Proceedings of the 4th International Conference on Halal Development (4th ICHaD 2023)
PB  - Atlantis Press
SP  - 231
EP  - 242
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-261-3_21
DO  - 10.2991/978-2-38476-261-3_21
ID  - Firmansyah2024
ER  -