Proceedings of the 3rd International Conference on Halal Development (ICHaD 2022)

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Creative Economy in a Pandemic: The Effectiveness of Moderation of Digital Transformation in Culinary SMEs in Langsa Aceh

Authors
Nasrul Kahfi Lubis1, Muhammad Rizqi Zati1, Dhian Rosalina1, *
1Universitas Samudra, Langsa, Indonesia
*Corresponding author. Email: dhian.rosalina@unsam.acid
Corresponding Author
Dhian Rosalina
Available Online 30 May 2023.
DOI
10.2991/978-94-6463-188-3_14How to use a DOI?
Keywords
Digital transformation; Buying interest; Product Innovation
Abstract

This study examines the effectiveness of digital transformation of SMEs engaged in the culinary sector. Culinary tourism in Langsa City continues to grow, with a wide market ranging from students, and households, to industry causing many culinary destinations such as traditional and modern cafes to get high interest or interest from the community, This study aimed to analize how SMEs product innovation affect people’s buying interest and how digital transformation moderate the relationship between product innovations of SMEs in the culinary sub-sector of Langsa City and people’s buying interest. We analyse one hundred consumers as respondents. There were two analytical techniques used, consisting of multiple linear regression analysis for the first hypothesis and moderated regression analysis for the second hypothesis. The results showed culinary SMEs had been innovating and being creative in the products offered. And affected buying interest. And, the digital transformation did not affect buying interest significantly because of culinary business in Langsa is still on a digital-based marketing strategy. Culinary SMEs have not used advances in digital technology in collaborating.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 3rd International Conference on Halal Development (ICHaD 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
30 May 2023
ISBN
978-94-6463-188-3
ISSN
2352-5428
DOI
10.2991/978-94-6463-188-3_14How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Nasrul Kahfi Lubis
AU  - Muhammad Rizqi Zati
AU  - Dhian Rosalina
PY  - 2023
DA  - 2023/05/30
TI  - Creative Economy in a Pandemic: The Effectiveness of Moderation of Digital Transformation in Culinary SMEs in Langsa Aceh
BT  - Proceedings of the 3rd International Conference on Halal Development (ICHaD 2022)
PB  - Atlantis Press
SP  - 130
EP  - 142
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-188-3_14
DO  - 10.2991/978-94-6463-188-3_14
ID  - Lubis2023
ER  -