The Impact of Deviant Strategy on Corporate Innovation Performance: The Moderating Role of Equity Incentives and Market Competition

DOI

10.2991/aebmr.k.210319.043How to use a DOI?

Keywords

Deviant strategy, corporate innovation performance, equity incentive, market competition

Abstract

Related research has pointed out that the choice of corporate strategy can affect corporate performance, but the relationship between deviant strategy and corporate innovation performance has not been revealed. This article uses the 2007-2017 Chinese A-share listed companies as samples. The study found that corporate innovation performance is affected by deviant strategy, and there is a positive correlation between them; equity incentives will strengthen the relationship between deviant strategy and corporate innovation performance; however, market competition will weaken the relationship between deviant strategy and the innovation performance of enterprises. This research has certain theoretical significance and provides relevant suggestions for management practice.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Chong Chen
PY  - 2021
DA  - 2021/03/22
TI  - The Impact of Deviant Strategy on Corporate Innovation Performance: The Moderating Role of Equity Incentives and Market Competition
BT  - Proceedings of the 6th International Conference on Financial Innovation and Economic Development (ICFIED 2021)
PB  - Atlantis Press
SP  - 235
EP  - 239
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210319.043
DO  - 10.2991/aebmr.k.210319.043
ID  - Chen2021
ER  -