An Analysis of Online Education Business Model

Taking “Yuanfudao” as an Example

DOI

10.2991/assehr.k.201128.059How to use a DOI?

Keywords

Yuanfudao, online education, educational innovation, K-12 education

Abstract

While the offline education business is blocked and stagnated during the outbreak of COVID-19, the online education business, which is on the rise, once again ushers in the greatest growth potential. China’s online education industry has been booming in recent years and has received long-term attention and support from national policies. The K-12 online education platform with “Yuanfudao” online education as a typical example has gradually explored and established a business model suitable for its own development in the broad market. With great potential in China’s K-12 education market, the technological support of the Internet will certainly bring reform opportunities to education. Taking “Yuanfudao online education” as a typical example, this paper makes an in-depth analysis of its business model, extracts the commonness of online education business model, and provides references and suggestions for the future development of online education.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jiayi Peng
PY  - 2020
DA  - 2020/11/29
TI  - An Analysis of Online Education Business Model
BT  - Proceedings of the International Conference on Education Studies: Experience and Innovation (ICESEI 2020)
PB  - Atlantis Press
SP  - 319
EP  - 324
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201128.059
DO  - 10.2991/assehr.k.201128.059
ID  - Peng2020
ER  -