Analysis on Evaluation Channels of Talent Training Quality for Marketing Speciality

Taking Northeast Petroleum University as an Example

DOI

10.2991/assehr.k.201128.048How to use a DOI?

Keywords

petroleum universities, marketing, talent training quality, evaluation channel

Abstract

In the front of higher education, the cultivation of characteristic talents in colleges and universities has risen to a certain height. In particular, as a special field of petroleum universities, the cultivation of marketing professionals faces a strong challenge in the competitive environment of fierce demand and supply. Therefore, in the face of the current situation of the talent market, colleges and universities must have a more scientific information channel for the evaluation of the graduates by the society, which is an important topic to be discussed urgently by the theoretical and practical workers. Based on the background and purpose of the research, combined with the practice of marketing major of Northeast Petroleum University, this paper summarizes the attempts of the evaluation channel of talent training quality over the years, analyzes the problems and causes of the evaluation channel of talent training quality, and puts forward some suggestions for reference in the construction of marketing specialty in petroleum universities.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Congxi He
AU  - Shuang Wang
AU  - Zhixin Cui
PY  - 2020
DA  - 2020/11/29
TI  - Analysis on Evaluation Channels of Talent Training Quality for Marketing Speciality
BT  - Proceedings of the International Conference on Education Studies: Experience and Innovation (ICESEI 2020)
PB  - Atlantis Press
SP  - 261
EP  - 265
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201128.048
DO  - 10.2991/assehr.k.201128.048
ID  - He2020
ER  -