Research on the Basic Mode and Value of the Enterprises Wechat Marketing

DOI

10.2991/icesame-16.2016.165How to use a DOI?

Keywords

Marketing Mode; Marketing Value; Wechat Marketing

Abstract

With the development of mobile internet technology, Wechat gradually become a necessary smart phone software for the young people. And the increasing hot Wechat marketing has become a weapon in the well-known enterprises' marketing process. This paper firstly introduces the basic concept of Wechat marketing, then describes several common modes of Wechat marketing, and finally gives the important value of Wechat marketingin order to provide some references for the enterprise marketing

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yilong Wang
PY  - 2016/03
DA  - 2016/03
TI  - Research on the Basic Mode and Value of the Enterprises Wechat Marketing
BT  - Proceedings of the 2016 International Conference on Education, Sports, Arts and Management Engineering
PB  - Atlantis Press
SP  - 753
EP  - 756
SN  - 2352-5398
UR  - https://doi.org/10.2991/icesame-16.2016.165
DO  - 10.2991/icesame-16.2016.165
ID  - Wang2016/03
ER  -