Clothing enterprise marketing channel mode of analysis and research

DOI

10.2991/icesame-16.2016.166How to use a DOI?

Keywords

Clothing enterprises; Marketing channel pattern; Selecting

Abstract

With the development of the times, all areas of sales model has also been changed, the clothing sector has also been a change and innovative sales channels and modes, multi-stream channel model garment pattern has started to form, the clothing brand enterprises to gradually form a "Direct + join "as the main body, a combination of a variety of marketing channels coexist pattern. The development of multi-channel marketing and development of the garment industry has played a good role in promoting, at the convenience of consumers and also expand the company's sales range. By analyzing the clothing channel mode, the choice of marketing channel mode clothing enterprises makes a statement.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yilong Wang
PY  - 2016/03
DA  - 2016/03
TI  - Clothing enterprise marketing channel mode of analysis and research
BT  - Proceedings of the 2016 International Conference on Education, Sports, Arts and Management Engineering
PB  - Atlantis Press
SP  - 757
EP  - 764
SN  - 2352-5398
UR  - https://doi.org/10.2991/icesame-16.2016.166
DO  - 10.2991/icesame-16.2016.166
ID  - Wang2016/03
ER  -