Features of Formation of Marketing Relations of Non-Profit Organizations in Modern Conditions

DOI

10.2991/aebmr.k.200509.028How to use a DOI?

Keywords

health care, marketing of medical organizations, medical services, private and public health organizations, market segmentation, marketing mix, medical services

Abstract

Health care is one of the key areas of the national economy, which largely determines the standard of living of the population. In modern Russia, in the context of large-scale transformational market processes, this sphere is the subject of serious changes associated with emergencies and the intensive development of private medical organizations, on the one hand, and a review of the fundamentals of the functioning of public health organizations, on the other. In this case, very significant contradictions arise in this area, which will be investigated in this article.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - E.S. Akopova
AU  - N.V. Przhedetskaya
AU  - V.V. Sheveleva
AU  - A.T. Giyasov
PY  - 2020
DA  - 2020/05/12
TI  - Features of Formation of Marketing Relations of Non-Profit Organizations in Modern Conditions
BT  - Proceedings of the International Conference on Economics, Management and Technologies 2020 (ICEMT 2020)
PB  - Atlantis Press
SP  - 150
EP  - 154
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200509.028
DO  - 10.2991/aebmr.k.200509.028
ID  - Akopova2020
ER  -