Chinese Blind Box Market Needs Regulating
These authors contributed equally
- DOI
- 10.2991/aebmr.k.220603.077How to use a DOI?
- Keywords
- Blind box; Market supervision; Generation-Z; Consumer View
- Abstract
China’s rapidly developing economy and the sound Internet era have had an integral influence on the prosperity and rise of the blind box industry. This paper focuses on the lack of market regulation and the corresponding adjustments that need to be made in the context of the era of blind box emergence. The blind box market has expanded exponentially since 2015 and is expected to reach 30 billion by 2024. Not only are blind boxes widely accepted in China, but the consumer base is also diverse. Pop Mart, the hottest blind box toy company, has also made huge profits in the past few years. However, the lack of regulation in the blind box market has become a widespread phenomenon, with most blind box companies facing thousands of unresolved complaints on consumer websites, as well as the existence of some blind boxes that go against ethics. In this regard, the market should be clear regulatory requirements, the government should improve supervision, set a red line for the blind box market.
- Copyright
- © 2022 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article distributed under the CC BY-NC 4.0 license.
Cite this article
TY - CONF AU - Lige Fu AU - Zheyu Zhao PY - 2022 DA - 2022/07/01 TI - Chinese Blind Box Market Needs Regulating BT - Proceedings of the 2022 2nd International Conference on Enterprise Management and Economic Development (ICEMED 2022) PB - Atlantis Press SP - 478 EP - 484 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.220603.077 DO - 10.2991/aebmr.k.220603.077 ID - Fu2022 ER -