An Assessment about the Business and Profitability Analysis for Netflix

Haoyu Meng; Jiayi Zhang; Yifang Zhang; Wanbing Zhou

doi:10.2991/aebmr.k.220603.076

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An Assessment about the Business and Profitability Analysis for Netflix

Authors

Haoyu Meng¹^{, *}, Jiayi Zhang²^{, *}, Yifang Zhang³^{, *}, Wanbing Zhou⁴^{, *}

¹Haoyu Meng, School of Management, Lanzhou University, Lanzhou, 730106, China 1

²Jiayi Zhang, School of Accounting, Nanjing University Of Finance & Economics, Nanjing University Of Finance & Economics, Nanjing, 210023, China 2

³Yifang Zhang, Tianfu colleague, Southwestern University Of Finance And Economics, Chengdu, 618599, China 3

⁴Wanbing Zhou, School of Economics and Management, Beijing Institute of Technology, Beijing, 102401, China 4

^†

These authors contributed equally.

^*Corresponding author. Email: menghy19@lzu.edu.cn

Corresponding Author

Haoyu Meng

Available Online 1 July 2022.

DOI: 10.2991/aebmr.k.220603.076 How to use a DOI?
Keywords: Business strategy; Profitability analysis; Revenue forecast
Abstract: This project is to make a detailed analysis of Netflix Inc to assess the business strategy and profitability condition of Netflix Inc. Netflix Inc is a good case in the media streaming industry because it has a rapid development in the last 10 years and takes a large share of its national market together expanding its market internationally. The research will firstly introduce the background and illustrate strategies of Netflix Inc. After that we will use financial analysis to dig deeper into the profitability condition of Netflix. What comes next is our recommendations for Netflix based on our analysis above. Finally, we conclude that Netflix’s profitability will develop steady in the near future. But it will face growth ceiling and downward challenges. At this stage, it is urgent for Netflix to make new exploration and innovation.
Open Access: This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title: Proceedings of the 2022 2nd International Conference on Enterprise Management and Economic Development (ICEMED 2022)
Series: Advances in Economics, Business and Management Research
Publication Date: 1 July 2022
ISBN: 978-94-6239-585-5
ISSN: 2352-5428
DOI: 10.2991/aebmr.k.220603.076 How to use a DOI?
Open Access: This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

ris enw bib

TY  - CONF
AU  - Haoyu Meng
AU  - Jiayi Zhang
AU  - Yifang Zhang
AU  - Wanbing Zhou
PY  - 2022
DA  - 2022/07/01
TI  - An Assessment about the Business and Profitability Analysis for Netflix
BT  - Proceedings of the 2022 2nd International Conference on Enterprise Management and Economic Development (ICEMED 2022)
PB  - Atlantis Press
SP  - 467
EP  - 477
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220603.076
DO  - 10.2991/aebmr.k.220603.076
ID  - Meng2022
ER  -

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