Proceedings of the International Conference on Economic, Management and Accounting (ICEMAC 2023)

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Analyzing Business Development Strategy, Using SWOT Analysis and QSPM (Case Study: UMKM Donut Yoga)

Authors
Abdul Ropik1, *, Muhammad Nazzar Danilyil1, Reski Febriansyah1
1Management Study Program, Nusa Putra University, Sukabumi, West Java, Indonesia
*Corresponding author. Email: abdul.ropik_mn20@nusaputra.ac.id
Corresponding Author
Abdul Ropik
Available Online 2 August 2024.
DOI
10.2991/978-94-6463-492-1_8How to use a DOI?
Keywords
Strategy; SWOT; QSPM; IFAS and EFAS; IE; SWOT Matrix; QSPM Matrix
Abstract

Economic development is intrinsically linked to government roles and responsibilities. According to Regional Government Law No. 14/23/2014, regional authorities play a crucial role in economic development. MSMEs significantly contribute to regional economies. This study explores strategies to enhance the sales operations of MSME Donat Yoga to maximize profits and identify barriers to its growth. Researchers use SWOT and QSPM analysis to evaluate factors and find solutions. The research methodology includes qualitative descriptions and data collection through observations, interviews, questionnaires, and document analysis. SWOT and QSPM techniques, alongside IFAS and EFAS factors, IE Matrix, SWOT Matrix, and QSPM Matrix, are utilized to identify optimal strategies. Results from IFAS score calculations show a weighted score of 3.57, indicating strong internal factors. EFAS coefficient results in a weighted score of 2.98, also classified as very strong according to IE calculations. The placement of Donat Yoga MSME in cells I and IV of the IE Matrix suggests robust internal factors and outcomes, indicating potential for growth and expansion. QSPM analysis reveals the following TAS scores for strategy prioritization: 6.05 for the first strategy, 6.02 for the second, 5.83 for the third, and 5.78 for the fourth. The recommended strategy for Donat Yoga MSME is to enhance product quality initially, followed by focusing on increasing product quantity while maintaining quality.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Economic, Management and Accounting (ICEMAC 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
2 August 2024
ISBN
978-94-6463-492-1
ISSN
2352-5428
DOI
10.2991/978-94-6463-492-1_8How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Abdul Ropik
AU  - Muhammad Nazzar Danilyil
AU  - Reski Febriansyah
PY  - 2024
DA  - 2024/08/02
TI  - Analyzing Business Development Strategy, Using SWOT Analysis and QSPM (Case Study: UMKM Donut Yoga)
BT  - Proceedings of the International Conference on Economic, Management and Accounting (ICEMAC 2023)
PB  - Atlantis Press
SP  - 77
EP  - 89
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-492-1_8
DO  - 10.2991/978-94-6463-492-1_8
ID  - Ropik2024
ER  -