Research on the Development Status and Brand Building Path of Cultural and Creative Industries in Shandong Province

DOI

10.2991/978-2-38476-214-9_10How to use a DOI?

Keywords

The cultural and creative industry; Development status of Shandong Province; Brand building path

Abstract

Brands are an important carrier of cultural dissemination, and high-quality urban brands are beneficial for cities to gain an advantageous position in competition. As one of the birthplaces of Chinese civilization, Shandong Province has set the goal of building a strong cultural province and has made the cultural and tourism industry one of the “top ten industries”, continuously increasing support efforts. By analyzing the current development status of the cultural and creative industry in Shandong Province, identifying problems, and proposing solutions, we aim to build a cultural and creative brand-building path guided by policy support, centered on talent teams, supported by digital technology, and guaranteed by promotional matrices.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yun Wang
PY  - 2024
DA  - 2024/02/21
TI  - Research on the Development Status and Brand Building Path of Cultural and Creative Industries in Shandong Province
BT  - Proceedings of the 3rd International Conference on Education, Language and Art (ICELA 2023)
PB  - Atlantis Press
SP  - 66
EP  - 74
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-214-9_10
DO  - 10.2991/978-2-38476-214-9_10
ID  - Wang2024
ER  -