Proceedings of the 2023 4th International Conference on Education, Knowledge and Information Management (ICEKIM 2023)

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A Study on the Influencing Factors of International Cultural Communication in the Context of Media Convergence

Take @I am Guo Jierui and @Li Ziqi as Examples

Authors
Weisong Xi1, Hejie Chen1, *, Xueyan Liu2, *, Menghan Yu1
1School of Economics and Management, Beijing Institute of Graphic Communication, Beijing, China
2School of Modern Posts, Chongqing University of Posts and Telecommunications, Chongqing, China
*Corresponding author. Email: chenhejie@bigc.edu.cn
*Corresponding author. Email: liuxy@cgupt.edu.cn
Corresponding Authors
Hejie Chen, Xueyan Liu
Available Online 30 June 2023.
DOI
10.2991/978-94-6463-172-2_81How to use a DOI?
Keywords
International Communication of Chinese culture; Capability of international communication; Short video cultural communication; HMM model
Abstract

The 20th National Congress of the Communist Party of China pointed out the need to strengthen the capability of international communication and enhance the influence of Chinese civilization. With the boom of Internet technology and the popularization of mobile terminals, it has become an important path to spread Chinese culture abroad through We-Media. This paper selects short videos posted by @Li Ziqi and @I am Guo Jierui, two video bloggers who spread Chinese culture abroad, and comments and bullet comments, or real-time comments in those videos as the research objects. Crawler technology is used for data acquisition, HMM model based on Chinese character word formation ability is used, Viterbi algorithm and other big data analysis methods are used. The paper studied the communication characteristics and influencing factors of Chinese people and foreigners in the spread of Chinese culture. In the perspective of international cultural communicators, the results provided some suggestions for Chinese culture going abroad.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2023 4th International Conference on Education, Knowledge and Information Management (ICEKIM 2023)
Series
Atlantis Highlights in Computer Sciences
Publication Date
30 June 2023
ISBN
978-94-6463-172-2
ISSN
2589-4900
DOI
10.2991/978-94-6463-172-2_81How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Weisong Xi
AU  - Hejie Chen
AU  - Xueyan Liu
AU  - Menghan Yu
PY  - 2023
DA  - 2023/06/30
TI  - A Study on the Influencing Factors of International Cultural Communication in the Context of Media Convergence
BT  - Proceedings of the 2023 4th International Conference on Education, Knowledge and Information Management (ICEKIM 2023)
PB  - Atlantis Press
SP  - 773
EP  - 781
SN  - 2589-4900
UR  - https://doi.org/10.2991/978-94-6463-172-2_81
DO  - 10.2991/978-94-6463-172-2_81
ID  - Xi2023
ER  -