Proceedings of the 3rd International Conference on Education Innovation (ICEI 2019)

Chinese Students and Customers Purchasing Demands: A 10-year Systematic Review on Luxury Education

Authors
Teeranart Chaiinkam, George P. Zhang, Chinun Boonroungrut, Wulan Patria Saroinsong
Corresponding Author
Teeranart Chaiinkam
Available Online December 2019.
DOI
10.2991/icei-19.2019.89How to use a DOI?
Keywords
Chinese consumers; demand; luxury; measure; purchasing
Abstract

The measurements of Chinese demand on purchasing luxury goods are varying depending on the design implemented by researchers in the previous luxury studies. This review aims to explore empirical implications by identifying the key demands that influence Chinese students or consumers’ attitudes towards purchasing luxury goods. Full-text articles related to luxury and published in Science Direct and EBSCO databases during 2009 – 2018 were collected. Among a total of 480 articles worldwide, the systematic review under PRISMA guideline included 12 articles into this study which represented clearly on Chinese luxury purchasing demands. The findings showed that researchers tended to develop their own measurements. The rating scale method was found in almost all of those studies. Shanghai was the top destination in conducting the research. Most researchers categorized the measurement dimensions following Branding, Price & Values, Design & Uniqueness, and Self-evaluation respectively. This paper will broaden the research pertaining to luxury purchasing demand measurement, and help saving time for future research which shares advantage to students studying in business and luxury marketing education.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 3rd International Conference on Education Innovation (ICEI 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
December 2019
ISBN
978-94-6252-875-8
ISSN
2352-5398
DOI
10.2991/icei-19.2019.89How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Teeranart Chaiinkam
AU  - George P. Zhang
AU  - Chinun Boonroungrut
AU  - Wulan Patria Saroinsong
PY  - 2019/12
DA  - 2019/12
TI  - Chinese Students and Customers Purchasing Demands: A 10-year Systematic Review on Luxury Education
BT  - Proceedings of the 3rd International Conference on Education Innovation (ICEI 2019)
PB  - Atlantis Press
SP  - 379
EP  - 383
SN  - 2352-5398
UR  - https://doi.org/10.2991/icei-19.2019.89
DO  - 10.2991/icei-19.2019.89
ID  - Chaiinkam2019/12
ER  -