Research on Social E-commerce Model and Its Typical Cases in the Age of Mobile Internet

DOI

10.2991/iceemt-18.2018.86How to use a DOI?

Keywords

Social e-commerce; micro-business; net red e-commerce; content social e-commerce; Group e-commerce

Abstract

As an emerging e-commerce model, social e-commerce integrates e-commerce and social media, providing an effective solution for traditional e-commerce to reduce the cost of diversion and tap the value of online shopping inventory users. According to the different traffic generation mechanisms, this paper divides social e-commerce into four types: micro-business, Net red e-commerce, content social e-commerce and group e-commerce, then compares and analyzes the operation mechanism of related typical cases, in order to provide some useful reference and reference for the relevant enterprises committed to the development of mobile social retail e-commerce.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Gongjian Zhou
PY  - 2018/12
DA  - 2018/12
TI  - Research on Social E-commerce Model and Its Typical Cases in the Age of Mobile Internet
BT  - Proceedings of the 2018 3rd International Conference on Education, E-learning and Management Technology (EEMT 2018)
PB  - Atlantis Press
SP  - 442
EP  - 446
SN  - 2352-5398
UR  - https://doi.org/10.2991/iceemt-18.2018.86
DO  - 10.2991/iceemt-18.2018.86
ID  - Zhou2018/12
ER  -